Salud is a contemporary tequila balancing refined British elegance with proud Mexican heritage. Salud were looking to enter the British market proudly showcasing their quality of drink and Mexican heritage. They were very passionate about referencing their Mexican heritage whilst not tokenising their culture.
A custom logo script was created to balance the liquors smooth yet sharp taste and subtly reference the Agave plants core pattern. Paired with NON Monaco Sans + NON Monaco, the approachable yet sophisticated identity was developed to for both South American and European audiences to relate to.