Hornby Island Soap

Canada based soap company Hornby Island Soap is primarily sold at farmers' markets but was keen to appeal to a younger, consumer conscious audience within Canada’s leading cities. The brief started out as developing an eye-catching sticker, but evolved into a  full re-brand.

The company wanted to open up its market audience and grow yet not  stray too far from its roots. It was important to reference the company’s heritage and retain a stylistic  link to the brand's history  through typographic and illustrative communication.